> For the complete documentation index, see [llms.txt](https://moongate.gitbook.io/moongate-merchant-user-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://moongate.gitbook.io/moongate-merchant-user-guide/merchant-guide/customer-insights/utm-tracking.md).

# UTM Tracking

Moongate supports UTM tracking. UTM tracking is enabled by appending `?utm_(anything-you-want-to-track)=(anything)` to the back of your campaign’s URL. Multiple parameters can be tracked at the same time; simply add `&utm_(anything-you-want-to-track)=(anything)` after the first UTM parameter. Typical values for the ‘(anything-you-want-to-track)’ fields include source, medium, campaign, term, and content.

For instance, you could distribute a link to your event via Instagram with the UTM parameter `?utm_source=instagram` (where `(anything-you-want-to-track) = source` and `(anything) = instagram`) in the URL, enabling you to view which ticket transactions originated from Instagram. An example URL would be formatted as follows: <https://app.moongate.id/events/moongatedemo?utm_source=instagram>

Clicking on an individual transaction from the portal displays the UTM data associated with that transaction, if any. UTM data is also visible within the corresponding CSV export.

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