Moongate Merchant Guide
  • Merchant Guide
    • Get Started
      • Welcome
        • The Basics - Blockchains and NFTs
        • Quick Start
    • Creating a Campaign
      • Ticketing
        • Creating an Event
        • Creating Tickets
        • Gating by NFT/Email/Wallet
        • Invite-Only Tickets
        • Require Approval
      • Membership
        • Creating a Membership Program
        • Creating Membership Tiers
        • Gating by NFT/Email/Wallet
        • Invite-Only Membership Tiers
      • Stripe Connected Payments
    • Distribution
      • Discount & Promo Codes
      • Airdropping
    • Checking In/Validation
    • Benefits
      • Creating a Benefit Campaign
      • Creating a Benefit
      • Gating by NFT + Email/Wallet
    • Customer Insights
      • View Sales & Attendance Data
      • View Customer Info
      • UTM Tracking
      • Data Reports
    • Admin Settings
      • Collecting User Payments
      • Collecting User Information
      • Team Management
      • Onsite Registration
      • Cancel Ticket Transaction
    • Quest App
      • Quest Merchant App
    • Technical Information
      • Blockchain & Contract Information
    • Custom Features
      • Implementing Custom Features
    • Support
      • Merchant FAQs
    • Fund Settlement and Refund Policy
      • Fund Settlement and Refund Policy
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UTM Tracking

PreviousView Customer InfoNextData Reports

Last updated 5 months ago

Moongate supports UTM tracking. UTM tracking is enabled by appending ?utm_(anything-you-want-to-track)=(anything) to the back of your campaign’s URL. Multiple parameters can be tracked at the same time; simply add &utm_(anything-you-want-to-track)=(anything) after the first UTM parameter. Typical values for the ‘(anything-you-want-to-track)’ fields include source, medium, campaign, term, and content.

For instance, you could distribute a link to your event via Instagram with the UTM parameter ?utm_source=instagram (where (anything-you-want-to-track) = source and (anything) = instagram) in the URL, enabling you to view which ticket transactions originated from Instagram. An example URL would be formatted as follows:

Clicking on an individual transaction from the portal displays the UTM data associated with that transaction, if any. UTM data is also visible within the corresponding CSV export.

https://app.moongate.id/events/moongatedemo?utm_source=instagram