> For the complete documentation index, see [llms.txt](https://moongate.gitbook.io/moongate-litepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://moongate.gitbook.io/moongate-litepaper/introduction/abstract.md).

# Abstract

<figure><img src="https://3443140099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQvOG5N8JSUELvqrHZjxb%2Fuploads%2FxBh26scNy6OlbPw46BZt%2Fimage.png?alt=media&amp;token=10a2bede-9da6-4c03-b002-940d2b33ba9d" alt=""><figcaption></figcaption></figure>

Moongate is an attention asset protocol disrupting the $1Tn+ attention economy. The protocol consists of two key layers - a utility layer for any brands to issue smart tokens to drive real-world engagement; and a data layer for users to monetize their engagement data.&#x20;

Moongate protocol aims to disintermediate centralized platforms and maximize brand-consumer value. It also introduces an innovative “engage-to-earn” mechanism that promotes active consumer participation for brand rewards and a share of $MGT emission.

Moongate protocol consists of four key modules: Moongate Campaign, a no-code engine to issue smart tokens with real-world use cases (i.e. NFT tickets, memberships, phygital collectibles); MoonPass, a decentralized ID with rarity stamp and reputation score that accumulates rewards; Moongate Rewards, a marketplace for consumers to selectively and securely share data to brands for rewards; and MoonPad, a brand/memecoin token launchpad.